Resources Library by ANA

QFD, integrating technique and customer orientation

A comparative qualitative international survey among internationally operating Japanese, American, German and Dutch industrial and industrial services companies shows that technological lead is the critical factor to a company’s success, the...

Catalogue: B2B Marketing Seminar 1994: Reengineering Of Traditional Market Research

Authors: Karin Lieshout, Dirk Huisman

Company: SKIM

June 15, 1994

Citizens of the European Union

Our experience shows that there is a marked difference between the Personal Care area and Food and Drink. Although specific personal care habits differ by country (as referred to in the paper) in general they are similar enough for exactly the same...

Catalogue: Seminar 1994: The Changing Faces Of Panel Research

Author: Rick Holder

Company: KANTAR TNS Malaysia

June 15, 1994

The new French magazine survey

The present paper explains why the French press decided to create a new readership measurement tool. It discusses the technical and political reasons behind the change in the screen, the choice of vertical questioning, the introduction of a question...

Catalogue: Seminar 1994: From Door-To-Door To Satellite

Author: Jean-Louis Marx

June 15, 1994

Radio audiences

This paper sets out to: Compare the published radio audience figures for a wide range of countries in Western Europe, as generated by their national audience measurement systems. Look for any systematic differences in the figures being reported by...

Catalogue: Seminar 1994: From Door-To-Door To Satellite

Author: Peter Menneer

Company: British Broadcasting Corporation (BBC)

June 15, 1994

Theory and data in the design of interactive television structures

Currently, many companies are designing and testing multi-channel interactive television systems. In many of these designs, the research systems are envisioned to be integrated as part of the medium itself. Such integrated research systems could...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Authors: Paul J. Donato, Roland Soong

May 1, 1994

Bringing the TV meters to the Gulf

The paper is divided in seven sections. The first section describes in brief the background of the UAE TV Meter System's implementation, outlining the size and the criteria followed in structuring the panel, as well as the period over which the...

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East

Author: Fady Rizkallah

January 1, 1994

Testing fragrances for personal products in the Middle East

In the Middle East, consumer testing of fragrances for personal products poses all of the same methodological problems as in other parts of the world, plus some particular problems having to do with the place of perfume in Moslem culture. The...

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East

Author: Ivor Shalofsky

January 1, 1994

International qualitative research: A critical review of different approaches

This paper has been written by three practitioners who have not only co-ordinated studies all around the globe but have been co-ordinated as well, both by client companies as well as other research institutes. The approaches examined in this paper...

Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications

Authors: Marianne de Souza, Monika Bhaduri, Timm Sweeney

June 15, 1993

What can the East learn from the West

The content of this paper is coming from purely empirical sources. The author has experienced the years of the transition as a market researcher coming from the academic field. This brand new situation opened up the world of West, with its developed...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe

Author: Marta Hoffmann

June 15, 1993